Folio

Identities

Here are four of the identities from my folio.

Immigration Museum Logo

Immigration Museum

This identity is a redesign for the Immigration Museum located at Old Customs House on Flinders Street. Two dandelion seeds represent the main stages, origin and destination, of a migrant’s journey. The seeds also give a sense of movement and travelling away from a larger community, which is depicted in many of the stories at the museum.

Half Full Logo

Half Full

Half Full is a counselling service, yet they also provide social activities for children and adults. The identity of Half Full focuses on the positive aspect of the saying “to see the glass half empty or half full.” The dynamic shape cast by the italic serif typeface is both elegant and confident.

ReProcess Logo

Re:Process

Re:Process recycles cartridges as well as computer plastics, metals from electronic devices, leaded glass found in CRT monitors and batteries.

The identity takes the form of the computer mouse cursor, which is rotated to reveal the three-point cycle associated with recycling.

In Common Logo

In Common

In Common is a dating company which provides online services as well as group meetings for young people. The curves of the logotype appeal to the audience by giving a sense of human quality.